WHITECARE is a brand that manufactures and distributes teeth whitening products for individuals and beauty or health professionals.

Our brand is the exclusive property of PRETTY SMILE, a specialist in teeth whitening for over 10 years.

Based in the Lyon region, our family group has been a partner of an American cosmetic laboratory since its creation.

Thanks to these links, we are sure to work with the latest scientific formulation for our teeth whitening gels. Our products are also certified as compliant with European legislation and in particular with Directive 2011/84/EU, which governs the practice of tooth whitening.

In addition, we are committed to ensuring an ethical manufacturing process for all our whitening products: our American manufacturer does not perform animal testing, our gels do not contain gluten and are vegan in order to be environmentally friendly.

Every year, we ask an independent French cosmetic laboratory to check the composition of our products and their conformity. As an additional guarantee of quality, each tooth whitening product has a batch number to ensure the traceability of our dental cosmetics range.

We would also like to draw your attention to the practices that are unfortunately too numerous on the teeth whitening market today: the greatest vigilance is required for all gels that do not have the CE label, that have no traceability and that do not specify the dosage of their whitening agent, nor the country of origin. Too many products come from the Asian market without any conformity with the European Union standards or come from commercial sites that offer gels with a very high dosage of hydrogen peroxide.

In France and throughout the EU, only gels with 0.1% hydrogen peroxide are authorized for cosmetic use. Gels with 16% carbamide peroxide (the equivalent of 6% hydrogen peroxide) can also be prescribed by health professionals. Beyond these concentrations, tooth whitening gels are purely and simply forbidden for sale.


These are the two types of gels (0.1% and 16%) that you will find on our website https://www.white-care.com/ in order to meet the needs of individuals, beauty salons and health professionals.

For our private customers, you will find home tooth whitening kits with the most complete, safest and least expensive boxes on the market.

We have also developed a whole range of tooth whitening maintenance products: activated charcoal plant powder, bamboo toothbrush, whitening pen, whitening toothpaste foam..

But if you are a beauty professional and you want to expand your care catalog with tooth whitening, WHITECARE is also made for you.

Indeed, we accompany you step by step in the launching of your activity with the purchase of a complete kit with training included.

These complete kits include professional teeth whitening lamps as well as a set of products allowing you to perform more than sixty 20-minute treatment sessions. In addition, we have decided to accompany you with training in whitening techniques.

This training takes place in two steps. The first step takes place when you place your order. You will receive a training manual by email, as well as a price recommendation form and a consent form for your customers. Then, you will benefit from a telephone training that will retrace all the steps of the bleaching process but that will also give you valuable information on the legislation, advice on the precautions to be taken and on the particular cases. Thanks to the manual and the telephone training, you will have everything you need to start your dental bleaching activity safely and successfully.

For our professional customers, sliding scale prices have been specially designed according to the quantities ordered.

Our know-how has only one objective: to make sure that the quality of our products and our accompaniment ensures your satisfaction at all levels. Our customers remain the best ambassadors of our brand.

WHITECARE in a few figures is..

- More than 10 years of existence and experience

- 3 registered trademarks

- 2 websites : https://www.white-care.com/ and www.prettysmile.fr

- Already 5000 beauty institutes and beauticians supported

- Shipping in the 27 countries of the European Union and bordering countries

- 40 product references on our website


- High-performance equipment that allows you to experience whitening in a safe and effective way.

- Guaranteed whitening products at the best quality/price ratio!

- Products that are safe for your gums and dental enamel.

- Whiter teeth from the first use.

- An average delivery time of 24/48 hours for France and bordering countries.


Our commitments can only be met by respecting a set of processes:

- suppliers who assure us a traceability of their products;

- products checked before each shipment;

- a logistic service that pays attention to the packaging of your orders and collaborates with two transport providers;

- a customer service based in France and available from Monday to Friday to answer all your questions;

- a sales department ready to listen to any type of partnership;

- a communication department that allows you to benefit from the POS to launch your dental bleaching activity;

- a reactivity of all our teams.

Let's not forget that the smile is the pillar of confidence and self-esteem. It is a real societal trend to have white teeth.

In this context, we are your white ally

Our wish is to establish a lasting relationship with all our clients.

Let's hope that our values of simplicity, transparency, proximity, accessibility and sharing will seduce you and make the difference between us and our competitors.

Secure site and payments
Secure site and payments
Shipping within 24 hours

Free delivery for orders over 99€ in France.

Customer service Customer service

At your disposal from Monday to Friday 9am-12pm & 2pm-5pm by email.