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“Professional teeth whitening” encompasses two very different practices depending on who performs the procedure. A dentist uses gels containing up to 6% hydrogen peroxide. A beauty salon uses the same products as consumers, limited to 0.1% hydrogen peroxide by Regulation (EC) No. 1223/2009, but with protocols, equipment, and training that significantly alter the results.
What WHITECARE refers to as “professional” pertains to this second category: beauty salons, independent estheticians, and professionals trained in cosmetic teeth whitening. The products on this page are not reserved for dentists: they are designed to enable them to offer a rigorous, compliant, and reproducible treatment.
The difference does not come from the gel’s concentration. It comes from the lamp, the protocol, and repetition.
A professional lamp delivers a measured irradiance density at 450 nm across the entire dental arch, including the molars that consumer mini-lamps cannot reach. It maintains this intensity consistently throughout the session. Result: the gel is activated uniformly, and results are reproducible from one client to the next.
The protocol structures what the individual leaves to chance: enamel preparation, gingival protection, controlled application time, and comparison of the shade guide before and after. It is this rigor that produces documentable results, shareable in before-and-after comparisons, and builds customer loyalty.
Complete kits with integrated training: the Smile Easy, Smile Power, and Smile Mobile kits include WHITECARE protocol training. The training covers applicable regulations, the conduct of a compliant session, management of contraindications, and client follow-up. It is delivered remotely and provides access to a training certificate. In addition to the training, these kits include professional teeth whitening lights, active gels, all necessary accessories, and a professional shade guide.
Refill kits: ECO, ECO+, PRO, and PRO+ options depending on business volume and investment level. These kits are available for regular use.
Professional gel refills: PAP+ gel made in France, HP 0.1% gel, and Email Protect remineralizing gel. You benefit from volume discounts starting at certain quantities, with pricing tailored to your business needs.
To understand how to integrate this offer into a salon and turn it into a profitable service, consult our comprehensive guide: teeth whitening in beauty salons.