Dental Whitening Training

TRAINING in dental whitening
FREE
For any purchase of a lamp kit

I take advantage of it I take advantage of it

Smile, you’ll be satisfied

Immediate results

Immediate results

White Care teeth whitening gel gives you results in just one 15-minute session

Safe products

Safe products

All our products are peroxide-free, in compliance with Directive 2011/84/EU

A smile at the best price

A smile at the best price

Excellent value for money and effectiveness: 1 identical product FREE* if you find a cheaper equivalent elsewhere.

Home tooth whitening

Visible results from the very first session. Without leaving home, without breaking the bank, using products that comply with European regulations and have been tested by an independent laboratory. That’s home-based hair teeth whitening, WHITECARE style.

Home tooth whitening

Your teeth have become yellowed over time, due to coffee, tobacco or simply the passing years. It doesn’t have to be that way. Our at-home teeth-teeth whitenings kits are designed to effectively tackle these everyday stains, right from the very first 15-minute session.

The PAP+ formula, developed for sensitive teeth, combines PAP as a whitening active ingredient with micro-hydroxyapatite and potassium citrate to remineralise the enamel during treatment. You can achieve a whitening of between 1 and 6 shades depending on the condition of your enamel and your habits. And if the results don’t meet your expectations, we’ll analyse your usage together and offer you a personalised solution. No other brand offers this.

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Professional and American dental bleaching

You accompany customers every week. You need reliable equipment, compliant gels and training that stands the test of time. WHITECARE has been equipping beauty salons and dental beauty professionals since 2011.

For professional use

WHITECARE has been supplying beauty salons and dental aesthetics professionals since 2011. Not simply as a reseller of imported products, but as a partner who understands your profession and what it entails. Our professional gels comply with Directive 2011/84/EU, our lamps are CE-certified, and our kits are designed to meet all your day-to-day needs.

The WHITECARE training we offer covers treatment protocols, regulations applicable to salons and managing client sensitivity: everything you need to get your business up and running from day one. Volume discounts apply to our gels and consumables for regular professional customers.

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They live life to the full!

Customer reviews

To be honest, I was a bit sceptical at first, as I am with all teeth-whitening kits, but I was pleasantly surprised. My teeth are several shades lighter after just a few sessions. The big plus for me is that there’s no sensitivity in my gums or teeth (my biggest fear). It’s super easy to use – I just do it whilst watching my favourite TV series and it’s a breeze. I’d definitely recommend it!

Opinion verified on 14/03/26 by Océane G.

The service is fast and responsive; whenever I have a question, I always get a quick reply. The team really listens and provides proper follow-up. The products are high quality – I’m very satisfied!

Opinion verified on 15/05/25 by Amina D.

I couldn’t find anything better? Before ordering from you, I tried several other shops and Amazon. No comparison at all!!!... After just three 20-minute sessions, my teeth have turned white – even though I smoke, enjoy a good glass of wine and drink coffee. You can order with complete confidence. Thank you, whiteCare? I’ll be back!!!

Opinion verified on 05/08/21 by Ali G.

I tried the Whitecare teeth whitening kit and I’m really impressed with the results. My teeth are whiter and brighter. It’s easy to use every day and has become an essential part of my routine.

Opinion verified on 23/02/26 by Chloé P.

Thanks to Whitecare and their high-quality products! And to Audrey, who’s always attentive and incredibly quick to respond to our orders and queries. I’d recommend them 100%

Opinion verified on 07/11/25 by Nelly F.

The service is fast and responsive; whenever I have a question, I always get a quick reply. The team really listens and provides proper follow-up. The products are high quality – I’m very satisfied!

Opinion verified on 15/05/25 by Amina D.

My order arrived very quickly – brilliant service! The White Care products are well packaged and of high quality. I’m very happy with my purchase and would definitely recommend them.

Opinion verified on 22/04/25 by Julie B.

I’m really happy with my purchase! The course is really interesting and very comprehensive. I highly recommend Whitecare and I wouldn’t hesitate to order again soon! Thank you so much

Opinion verified on 15/08/24 by Nassera L.

The webteeth whitening, featuring Whitecare

teeth whitenings are one of the most sought-after beauty treatments in France. And one of the most opaque markets. Non-compliant products sold on reputable marketplaces, white-label imported gels with no proper testing, and active ingredient concentrations listed on the label but absent from the finished product. This is what we discovered when we took over WHITECARE in 2021. Our response: to play a completely different game.

Why teeth turn yellow

The stains that build up over time are, for the most part, extrinsic stains: they form on the surface of the enamel due to coffee, tea, red wine, tobacco or certain pigmented foods. These stains respond well to whitening agents, particularly PAP (phthalimidoperoxycaproic acid), the active ingredient at the heart of the new WHITECARE formulas, which works through oxidation without releasing free radicals. It is precisely this mechanism that sets it apart from concentrated hydrogen peroxide and explains its excellent tolerance profile on enamel.

Intrinsic stains, on the other hand, are of a different nature: lodged in the enamel or dentine, they result from ageing, certain medications such as tetracyclines, or genetic factors. They require concentrations of peroxide that European regulations do not permit in consumer products. Only dental surgeons have access to these. If your teeth show this type of discolouration, a check-up with your dentist is essential before any treatment.

The available options

There are four ways to whiten your teeth:

- Whitening at the dentist remains the most comprehensive solution for complex cases. It allows access to higher concentrations of active agents and rigorous medical supervision. Expect to pay between €300 and €800 depending on the technique and region. Not reimbursed by the National Health Service, it is considered a cosmetic procedure.

- Whitening at a beauty salon is an intermediate option, using professional LED lights and personalised support. Prices generally range from €100 to €200.

- Home-teeth whitening, using products containing whitening active ingredients that comply with European regulations (Regulation (EC) No 1223/2009 and Directive 2011/84/EU), is the most accessible option. This is what WHITECARE offers: comprehensive kits, developed in collaboration with partner laboratories, with each batch analysed by an independent laboratory using specific tests to measure the actual concentration of active ingredients.

As for natural remedies—lemon, bicarbonate of soda, activated charcoal—no published scientific study confirms their effectiveness in teeth teeth whitening. On the other hand, several studies document their potential to erode enamel, particularly lemon and acidic mixtures. These are not alternatives: they are unnecessary risks.

What WHITECARE does differently

Since 2023, WHITECARE has no longer sourced its formulas from third-party suppliers. New products are developed in-house, in collaboration with specialist laboratories, over a 12- to 18-month cycle: scientific studies, specifications, formulation trials, stability tests, microbiological challenge tests, comprehensive toxicological assessment, and consumer usage tests. Before a gel reaches your hands, it must have gone through every one of these stages.

This level of rigour is not a marketing ploy. It is the direct consequence of a failure. When the first version of the PAP+ gel was launched, customer feedback showed that the results did not match the laboratory measurements. An analysis of the finished product revealed that the actual PAP concentration was nowhere near the initial specifications. Months of work with formulators and active ingredient stability specialists were required to understand and rectify the issue. The second version was completely redesigned. Three years, two formulas, a single goal: to ensure that what you pay for is actually in the product.

Our consumer formulas work effectively on extrinsic stains. For the vast majority of people looking to restore their teeth’s natural shine, this is precisely what they need. We do not sell miracles. We sell real, tested, measurable results.

Before use, a professional teeth cleaning at the dentist is recommended: clean teeth, free from tartar and plaque, absorb the whitening agent better and enhance the results. Good daily oral hygiene then prolongs the whitening effect, which can last from a few weeks to several months depending on dietary habits, tobacco use and the quality of the enamel.

Specialising in teeth whitening since 2011, WHITECARE offers solutions for individuals, beauty salons and dental aesthetics professionals. Our commitment is simple: safety, compliance and honesty about results. Fewer stains. More smiles.

Frequently asked questions

When used correctly, with products that comply with European regulations and are applied within legal limits, the ‘teeth whitening’ does not significantly damage the enamel. A slight, temporary increase in surface porosity may occur during treatment, but this resolves within 48 hours. It is the use of non-compliant products, with excessively high peroxide concentrations, that poses the real risk. All WHITECARE products strictly comply with Regulation (EC) No 1223/2009 and are analysed by an independent laboratory for every batch.

Mild tooth sensitivity may occur during or after treatment, particularly in teeth that are already fragile or where the gums are irritated. This is temporary and usually subsides within 24 to 48 hours. The WHITECARE formulas include potassium citrate in the PAP+ range (the formulation designed for sensitive teeth), which works by limiting the activity of the intra-dental nerves. A remineralising gel is provided in all kits to strengthen the enamel after treatment.

The results of a teeth whitening vary depending on the method used, the initial shade of your teeth, and your lifestyle. With WHITECARE products, the first results are visible after just one 15-minute session. How long the results last then depends on your consumption of coffee, tea, red wine or tobacco, and your daily oral hygiene routine. Good oral hygiene significantly prolongs the whitening effect. Occasional touch-ups with the whitening pen or whitening toothpaste help maintain the brightness achieved between full treatments.

No, and this is a fundamental distinction. Over-the-counter whitening products target extrinsic stains – those formed on the surface of the enamel by coffee, tea, red wine or tobacco. Intrinsic stains, which originate within the enamel or dentine as a result of ageing, certain medications or genetic factors, require concentrations of peroxide that are restricted to dental practitioners. If you are unsure about the nature of your stains, consult your dentist before starting any treatment.

No. The French National Health Service (Assurance maladie) classifies teeth whitening (teeth whitening) as a cosmetic procedure with no therapeutic medical indication. It is therefore not covered by the National Health Service. Some mid-tier or higher-tier private health insurers offer a partial annual allowance, generally between €100 and €400, subject to certain conditions and sometimes only for whitening carried out at a dental practice. Check directly with your private health insurance provider before incurring any costs.

Yes, provided that you use products that comply with European regulations, with concentrations of active ingredients within the limits permitted for consumer products (a maximum of 0.1% of released hydrogen peroxide for over-the-counter cosmetics). WHITECARE kits are formulated in accordance with these limits, developed in collaboration with specialist laboratories and clinically tested. A prior dental check-up and scaling are still recommended to optimise results.

No. Whitening agents have no effect on prosthetic materials such as ceramic, composite or resin. If your visible front teeth have crowns or veneers, they will retain their original colour during the treatment, whilst your natural teeth will become lighter. This may result in a contrast. It is advisable to inform your dentist of any dental restorations before undergoing a whitening treatment.

teeth whitenings are not recommended during pregnancy and while breastfeeding. As there is insufficient data on the effects of whitening agents in these specific circumstances, the precautionary principle applies. This advice applies to all methods, including low-concentration products available over the counter. Wait until after pregnancy and breastfeeding before considering any treatment.

No reputable scientific studies confirm the effectiveness of lemon, bicarbonate of soda, activated charcoal or coconut oil as whitening agents per se. Lemon, in particular, is acidic: repeated use can irreversibly erode the enamel. Bicarbonate of soda may have a mild abrasive effect on surface stains, but has no effect on the pigments embedded in the enamel. These methods are not reliable alternatives to professional teeth whitening (teeth whitening), and some may cause long-term damage to your teeth.

This is strongly recommended. Tartar and plaque form a physical barrier that reduces contact between the whitening agent and the surface of the enamel. Having your teeth scaled beforehand ensures the gel is applied evenly and helps to optimise the results. This treatment is covered by the National Health Service as part of the annual dental check-up: it is therefore an investment at no extra cost that determines the effectiveness of your whitening treatment.

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