Professional teeth whitening is a practice that was first democratised in the United States and has crossed the Atlantic in the last ten years. This is the reason why in France many smile bars were quickly created. But European regulations have come to regulate the practice of tooth whitening. Since 2012, cosmetic tooth whitening has been authorised on condition that gels containing 0.1% hydrogen peroxide, the whitening agent, are used.

Beyond this dosage, only dentists can perform this treatment with gels containing 6% peroxide. As for gels with a very high dosage (gels with more than 40% can sometimes be found on the market), they are forbidden to be marketed because they are dangerous for health.

As a result, many smile bars have preferred to close their doors.

Let’s find out how to do a professional teeth whitening.

1. Tooth whitening, a treatment accessible to all

The demand is strong. Having a beautiful smile and caring about one’s appearance is a real societal trend.

And it is entirely possible to have a tooth whitening treatment without having to go to a dentist for this service.

Beauty salons have become aware of the added value they can bring to their customers and have decided to offer this treatment and thus expand their catalogue. Beauty training centres have also launched into this activity.

In France, the practice of cosmetic tooth whitening is not subject to obtaining a diploma. However, this treatment requires the knowledge of certain key points and the respect of several rules. It is therefore strongly recommended to follow a training course leading to certification. It is also imperative to be well-equipped to ensure optimal customer satisfaction.

2. How to start a dental bleaching business in an institute?

As a specialist in the field for over 10 years, WHITECARE has equipped and trained thousands of salons in France and Europe.

We offer complete packages that can allow beauty salons to start their business easily and quickly.

Our complete packages include a professional teeth whitening lamp, product kits (whitening gels and accessories) and a complete teeth whitening training.

Depending on your needs, you can choose from 3 different whitening lamp models.

As for our gels, they come straight from the United States. Since our creation, we have been working with our American manufacturer who supplies us with gels that comply with European legislation. We use the latest scientific formulation, which guarantees our customers the best possible effectiveness. In addition, our gels are certified each year by an independent French cosmetic laboratory so that the safety of our customers is fully assured.

Each professional pack, as mentioned above, has 20 product kits including the gels. This represents a triple advantage for the institutes:

  • Peace of mind because they don’t have to list the products they need. Everything is already included in our packs;
  • The initial investment is almost immediately profitable. The initial investment is almost immediately profitable, as the kit allows for more than 60 treatment sessions of 20 minutes each;
  • The commercial margin is substantial because our prices are adjusted so that the institutes can optimise their own price scale.

But the added value of our WHITECARE packs is the training that we have decided to offer you.

3. Focus on WHITECARE training

To launch your project, it is better to be trained even if no diploma is required to practice cosmetic dental bleaching.

We prefer to accompany you step by step in the launch of your activity.

This is why our training is divided into several stages.

As soon as we validate your order for a professional pack, we send you a training manual.

Upon receipt of your package containing your teeth whitening lamp and your products, we set up a telephone appointment. This is the time for the second phase of our training. We will go over the key points of the treatment, but we will also advise you on special cases and legislation, not forgetting to answer any questions you may have.

Thanks to our training manual and our telephone training, you have all the cards in hand to start your activity.

Séance de blanchiment dentaire

In addition, WHITECARE will provide you with a personal certificate of qualification for dental bleaching to prove your expertise.

4. And after your training?

Choosing WHITECARE as your service partner means offering your customers the best. As a leading French supplier, our products are completely safe for your health. Our equipment is efficient and allows you to obtain the best results in a very short time.

Our online shop allows you to buy accessories and consumables at unbeatable prices. Furthermore, as a professional, you benefit from a sliding scale of prices, the more you buy, the lower the unit price.

The 24/48h delivery in France makes WHITECARE a quality partner to satisfy your expectations.